Apple willing to spend over $500 million bringing games to Arcade

Sonic Racing from SEGA on Arcade.                  Apple

Sonic Racing from SEGA on Arcade. Apple

A Financial Times report highlights that Apple is spending hundreds of millions of dollars to secure new games for its Arcade gaming subscription service. Which still doesn't have a launch date other than the understanding that it's coming later this year, but it seems that the iPhone maker has chose to spend several hundred million dollars on more than 100 games, for a total spend of more than $500 million on this offering that users will pay a monthly fee for. After a few months, they're free to launch the titles on PC or consoles.

With Apple Arcade, the Cupertino company wants to offer a subscription-based gaming service to its iPhone, iPad, and macOS customers.

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It's a hefty sum that shows just how is serious Apple is about Arcade, specifically when it comes to attracting top-tier talent from around the games industry.

While the company's plans to move into streaming television and films (as well as news partnerships) have drawn the lion's share of coverage, that tally would be a massive investment, covering half of Apple's reported streaming budget of $1 billion. We already knew that Apple was investing a lot of money into persuading developers to make games for the service, and the last we heard these games were also allowed to come to PC too at the same time - but this may not be the case.

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Apple is spending hundreds of millions of dollars to secure new video games for its forthcoming Arcade subscription service, according to several people familiar with the deals.

Meanwhile, Apple refused to comment.

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Apple has not said how much it will charge subscribers for Arcade or TV+, but analysts at HSBC have estimated that Apple Arcade revenues will grow from $370m in 2020 to $2.7bn by 2022 and $4.5bn by 2024, by which time HSBC predicts it will have 29m users paying $12.99 each month.

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