Amazon reportedly preparing free, ad-supported music streaming service

Amazon free ad-supported music service may launch next week

Amazon tipped to launch a free, ad-supported music service to take on Spotify

Amazon is in discussions to launch a free music streaming service, with Amazon monetising this offering through the implementation of ads, Billboard reports.

So far, the e-commerce giant offers its Prime Music service as part of its Amazon Prime subscription service at $119 per year. Key to the new service - assuming it actually launches - will be Amazon's hardware products, specifically the Echo smart speaker models. Unlike paid offerings, these streaming tiers typically do not allow users to save music for offline access, limit the number of songs that can be skipped, and block the ability to find and stream specific songs, instead requiring the user to put a playlist on shuffle. The new service is said to feature a more limited catalog compared to the paid Prime and Amazon Music Unlimited services.

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In this case, a free music service could be one more benefit that makes Echo devices seem like even more worthwhile buys to a consumer.

Starting soon enough, another service tier could be added to this already robust lineup, directly targeting Spotify's popular free option. But with Amazon's music service not having the mindshare owned by Spotify, or being automatically installed on millions of smartphones like Apple Music, it's facing an uphill battle.

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The service could become available as early as next week, Billboard reported.

Does the world need yet another streaming music service?

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