Spotify takes on Apple's 'unfair practices' with European Union anti trust complaint

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While Spotify is available for free via Apple upgrading to its Premium tier service can now only be done via the internet

Spotify opted not to use the in-app purchase (IAP) system Apple provided, and the company alleges that the decision led to second-class treatment from Apple.

Spotify has filed a complaint with European Union antitrust regulators against Apple, saying the iPhone maker unfairly limits rivals to its own Apple Music streaming service. Spotify no longer allows users to subscribe directly through iOS - and Apple's policies prevent the company from telling users how to subscribe through other portals.

In a blog post, Founder and CEO of the company, Daniel Ek, said that "My goal for Spotify is and has always been to reimagine the audio experience by giving consumers the best creativity and innovation we have to offer".

The complaint, which was entered by the Sweden-based steaming service on Monday, says U.S. software giant Apple deliberately stifles competition in the online music market to the benefit of its own streaming service, Apple Music. If users upgrade to a paid Spotify subscription, Ek explains, and do so through Apple's payment system such as with an in-app purchase, Apple takes 30-percent of that.

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Spotify's complaint apart, there also seems to be a consensus building in the USA about the growing clout that several companies has begun to exercise on the masses or the market.

Many of those who do continue to sell subscriptions and items through the App Store tend to charge more for them to make up for Apple's cut.

Under App store rules, Spotify said, content-based apps could not include buttons or external links to pages with production information, discounts or promotions and faced difficulties fixing bugs.

Ek said Spotify had tried unsuccessfully to resolve the issues directly with Apple, and was now asking the Commission to "take action to ensure fair competition".

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"This is not about Spotify picking a fight with Apple, but we feel like we had no other choice", he Gutierrez added.

The escalating conflict highlights growing criticism over the way Apple and Google control customer access to digital services.

Chief executive Daniel Ek blasted what he called an "Apple tax" which forces his company to pay a 30 per cent commission for sales made via Apple's payment system.

"We should all be subject to the same fair set of rules and restrictions-including Apple Music", he said. Some apps, like Uber or Deliveroo, aren't subject to the Apple fee, according to Elk.

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Secondly consumers should have a choice of payment systems and shouldn't be locked in or forced to use systems with discriminatory tariffs such as Apple's.

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