He has been the Raptors' Global Ambassador for nearly six years, and now the partnership between Grammy award-winning artist Drake and Toronto's National Basketball Association team is taking on a new dimension: the Toronto Raptors Training Centre will now be known as the OVO Athletic Centre.
"It's very unique. Drake and OVO are an important part of our city's landscape, our team's identity, and our plans to bring a championship to Toronto".
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The team has been celebrating and collaborating with the Toronto-native since he was announced as the team' global ambassador in late 2013.
"OVO is excited to expand our partnership with the Toronto Raptors", said Oliver El-Khatib.
The facility, located on the grounds of Exhibition Place and which opened in conjunction with National Basketball Association all-star weekend in Toronto in February of 2016, was originally known as the BioSteel Centre before being renamed the Toronto Raptors Training Centre.
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The rebranding of the facility will include OVO Athletic Centre signage inside and outside the facility, and Raptors practice jerseys will feature the OVO owl logo on the upper left chest.
This isn't the first time that the Raptors have collaborated with Drake and it surely won't be the last.
For the past several seasons, the Raptors have incorporated black and gold into both their alternate jerseys and special court designs, which mirror the OVO colorway and have often coincided with Drake-themed home games.
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