Barclays predicts Facebook Coin might generate 19 billion in revenue


Barclays Analyst: Facebook Coin Worth $19 Billion in Revenue by 2021

Plus, the company does not have to bear the brunt of the burden when it comes to the interchange cost.

Facebook's reportedly upcoming cryptocurrency will generate billions in revenue for the firm, predicts a Barclays analyst.

In the note issued today and originally reported by CNBC, Sandler gave both an upper and lower estimate of the opportunity presented by the launch of the new digital currency.

While Sandler predicted revenue between $3 Billion to $19 Billion, he said that Facebook is likely to face two major problems.

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Sandler said that "merely establishing this revenue stream starts to change the story for Facebook shares in our view".

It is no secret that Facebook is reportedly developing its own cryptocurrency. The idea is to use it in apps like Whatsapp, which is owned by Facebook. The fact here is that speculators love Bitcoin because its price flows up and down constantly and this could be used to attract the investors, which sometimes are put off by all the volatility in the market. The remittances market within India is significant, accounting for 2.8 percent of the countries GDP in 2017 - making it a potentially highly lucrative market for Facebook to tap into. He notes that the social media platform took a hit in trust when Cambridge Analytica, a political consulting company, collected data on 50 million Facebook users without their knowledge or permission. This is why decentralized companies are better, folks. Sandler also believes that Facebook's share prices will also take a turn for good with within this timeline. Sandler says that tapping into payments with some form of cryptocurrency could generate a new revenue option for Facebook - something that is "sorely needed at this stage of the company's narrative".

The analyst based his estimation on the success that Google has seen with its digital distribution service, Google Play. According to him, Google gets at least $6 United States dollars per user with the program and Facebook could also earn a lot with its users by making this strategy something real. While the price of a stable coin is to be pegged by the U.S. dollar, euro, and other major national currencies stored in Facebook bank accounts. In 2010, the company created a virtual currency called "Facebook credits", which CNBC describes as similar to modern-day cryptocurrency.

If the launch of the supposed "Facebook coin" is successful, it would be a huge boon to the cryptocurrency ecosystem as it would usher in a groundswell of adoption. Each credit was expected to cost $0.10.

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Not long after it was started, Facebook Credits was gone, which may be why you have probably never heard about it or do not even remember it well.

However, do not get too hopeful too soon.

Sandler said that under David Marcus, former president of PayPal, who is now heading the Facebook's blockchain and cryptocurrency team, Facebook has been making huge strides. For some people, Facebook is becoming synonymous with shady privacy practices that seek to benefit advertisers more than users, something which is damaging Facebook's reputation.

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