In fact, just a couple of weeks after its debut, Bandersnatch is already at the center of a lawsuit directed at Netflix. The popular book series sent children on many fantastical adventures, like time travel through space or in search of the abominable snowman.
Moreover, Chooseco's filing revealed that as far back as 2016, Netflix had entered into discussions with the publisher over the possibility of obtaining a license that would have put them legally in the clear to use the "Choose Your Own Adventure" brand as a plot hook.
Netflix's Black Mirror: Bandersnatch has resulted in a massive lawsuit being brought against the streaming service.
In Bandersnatch, a young programmer is adapting a famous and mysterious choose your own adventure novel into a video game, which sends him down a plight of morality and effect as he digs deeper and deeper into the meaning of free will.
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Bandersnatch, which aired on December 28, prompts viewers to make quick decisions for protagonist Stefan Butler, allowing them to determine the narrative.
Furthermore, the publisher claims that it has registered the phrase in connection with movies, books and other forms of media.
Additionally, Chooseco claims that the violent and disturbing nature of the film, including references to drug use and mutilation, tarnishes the brand and is inappropriate for its young audience.
Chooseco added that 20th Century Fox now holds an "options contract to develop an interactive series" and that Netflix has been actively pursuing the licence since 2016.
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A Netflix spokesperson declined to comment.
Chooseco printed over 620,000 copies of its Choose Your Own Adventure series for distribution across the nation previous year, according to the lawsuit.
Chooseco, which has owned the trademark since the 1980s, is claiming infringement, dilution and unfair competition and demanding at least $US25 million ($35 million) in damages or Netflix's profits, whichever is greater.
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