IMDb Freedive is Amazon's new ad-supported streaming service

Freedive is available through your computer or Amazon Fire TV device.                  Sarah Tew  CNET

Freedive is available through your computer or Amazon Fire TV device. Sarah Tew CNET

Films featured at the top of the home page on Thursday included "Memento", "True Romance", "Awakenings", "The Last Samurai" and others.

The channel is available starting today in the United States on IMDb's website and on Amazon Fire TV devices. There's actually quite a bit of content on there, and the Amazon Prime Video app already is pointing folks toward the ad-supported service.

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Older movies like The Illusionist, Memento, and The Last Samurai are now available to watch on the service. (There are multiple categories on the service, including drama, comedies, horror, action, family, and so on.) The streaming service also boasts of a few IMDb original series' that take a look at the movie and TV industry. On Fire TV, simply say "Alexa, go to Freedive", to immediately access, browse and enjoy free movies and TV shows.

IMDb Freedive will compete with AVOD offerings including those from Tubi, Pluto TV and Walmart's Vudu. The company said it will be continually adding new titles.

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"With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free", IMDb Chief Executive Col Needham said in a statement. There are over 130 movies available to watch, and 29 different TV shows to chose from.

IMDb Freedive will feature Amazon's X-Ray technology, which allows viewers to dive deeper into the movies or shows by accessing IMDb-powered additional information, such as cast, crew, trivia, and soundtracks. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps".

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Amazon, which acquired IMDb in 1998, claims the site has more than 250 million unique monthly users worldwide.

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