Kroger, Microsoft join to launch digital grocery project

Microsoft partners with America’s largest grocery retailer Kroger for a connected store experience

Microsoft and Kroger to challenge Amazon and Whole Foods with futuristic grocery store technology

Through this innovative partnership, Kroger will pilot a connected store experience and together with Microsoft, jointly market a commercial Retail as a Service (RaaS) product to the industry, the company said in a statement late Monday.

The test will launch with two new pilot stores, located in the cities of Monroe, Ohio and Redmond, Wash. and close to Kroger's headquarters. The changes should also help employees more easily navigate the stores, change signs, and complete tasks such as fulfilling curbside orders.

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The technology communicates with customers' smartphones and uses a series of emoji-like icons to highlight products on their shopping lists as they walk down store aisles, helping them to quickly select items in a sea of identical-looking products.

Krogeris rolling out a new technology to stores that's created to make grocery shopping easier than ever before.

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Those who work in the retail industry, but also those who want to take a look at the not-so-distant future, can check out the first RaaS product offerings that come from Kroger and Microsoft at the NRF 2019: Retail's Big Show in NY, in the Microsoft booth (#3301). That's where the partnership is unusual, potentially expanding beyond stores in the Kroger corporate umbrella.

Microsoft CEO Satya Nadella didn't hold back in explaining their ambitions, saying that the companies "will redefine the shopping experience for millions of customers at both Kroger and other retailers around the world, setting a new standard for innovation in the industry".

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