Iceland's emotional Christmas advertisement featuring a cartoon orang-utan has been banned from television for being "too political" - a vetting body says it can not clear the Greenpeace-made film which highlights the plight of the orang-utan because it breaches guidelines.
"Working with Mother, Iceland submitted Rang-tan as their advert for Christmas but we weren't involved in the negotiations".
But Clearcast, the advertising watchdog, has said that the ad is in breach of the 2003 communications act, and will not let it air on TV.
Christmas adverts are starting to pop up on TV as the festive season approaches but supermarket Iceland have been told their ad won't be televised.
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Now, if they really wanted to pull a John Lewis (that's the United Kingdom retailer, not the American congressman and civil rights icon), we'll be seeing Iceland-branded plush Rang-Tan toys under the tree.
Earlier this year, Iceland said it was going to remove palm oil from all its own label food by the end of 2018, in response to deforestation in South East Asia.
The ad campaign focuses on the destruction of the rainforest to make way for palm-oil plantations, which is a threat to the orangutans living there.
The advert would have seen Iceland committing over half a million pounds of media spend to ensure that it was seen by millions of consumers - a bold move away from the usual commercial, product-led advertising in order to highlight an important issue causing climate change and biodiversity loss.
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He added: "Our commitment to help protect the home of orangutans remains extremely close to our hearts".
Deeside based supermarket chain Iceland has had its Christmas advert banned from our TV screens for being too political.
"Clearcast and the broadcasters have to date been unable to clear this Iceland ad because we concerned that it doesn't comply with the political rules of the BCAP code", said a spokeswoman for Clearcast.
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