Beginning with statistics about suicide and mental health - "By the time you finish reading this, at least six people will have killed themselves around the world" - the article doesn't shy away from the danger posed by mental illness.
Gaga and Adhanom mentioned some of the high-profile celebrities who've died by suicide over the past year, including celebrity chef Anthony Bourdain and designer Kate Spade.
The new strategy's aim is to help produce "a positive mental health environment" for British Olympic and Paralympic athletes. Lady Gaga has already opened up about her own struggles with mental illness, discussing her experience with PTSD and sexual assault in a recent interview with Vogue and co-founding the mental health-focused Born This Way Foundation. They need all the support they can get.
The PM will place particular focus on the mental health of young people. More shockingly, 60% of respondents believed that people with mental illness "should have their own groups to avoid contaminating healthy people" and 68% believe that they "should not be given any responsibility".
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Sadly mental health issues are not uncommon with a total of about 15 per cent of older Australians living with a mental health issue, most commonly depression or anxiety.
Manager of the Mental Health Unit at the Ministry of Health Ashvini Nath said the ministry is happy to collaborate with CreateBetterMinds. It cites a stat from the World Health Organization that suicide is the second leading cause of death among young people, aged 15 to 29.
Doyle-Price will lead a taskforce of national and local government, self-harm charities, clinicians and those personally affected by suicide to drive forward a mental health strategy.
The new campaign highlights that while we can all feel stressed, anxious, low or have trouble sleeping, there are simple actions we can take to manage these issues and prevent them from becoming more serious.
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The Health Secretary then insisted: "In the last few years, mental health budgets have gone up".
They explained that the adolescence and the early years of adulthood are a time of change- moving schools, leaving home, and starting work.
The governor explained that people with mental health problems deserve love, care, understanding and support.
"It's these people who need to be at the heart of what we do and I welcome this opportunity to work closely with them, as well as experts, to oversee a cross-Government suicide prevention plan, making their sure their views are always heard".
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The initiative was started by Dixon Chibanda and teaches the women to become lay health workers. Prince William and Catherine flashed huge smiles.