IPhone XR: Apple unveils iPhone XR starting at £749

Much-anticipated Apple line-up will include a range of smartphones a new mini Mac and accessories. AFP

Much-anticipated Apple line-up will include a range of smartphones a new mini Mac and accessories. AFP

The device was announced at the end of Apple's press event, which was dominated by the company's unveiling of its new flagship XS models that have little noticeable difference from last year's iPhone X.

There are new finishes available - stainless and gold stainless - adding to the existing aluminum finishes anodized in silver, gold and space gray, and both new and old bands can be used with the new Watch.

The phone includes a 12MP dual lens camera with "smart HDR" with "zero shutter lag" thanks to its new processor, taking multiple frame shots at once, even of moving shots, to combine the pictures together to "merge them into one flawless photo".

Apple launched the iPhone X a year ago, and for the first time in more than a decade sales did not go as well as analysts had anticipated.

However, unlike the Super HD Retina Display found in the iPhone X, iPhone XS and iPhone XS Max, the Liquid Retina Display in the iPhone XR relies on an miniaturized LCD display panel rather than an OLED one.

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To differentiate itself from the iPhone XS series, the XR gets the iPhone 5C treatment with a choice of six colours, namely Blue, White, Black, Yellow, Coral and Red.

Apple has announced a more affordable new entry in its new iPhone range, the iPhone Xr.

Find out about iPhone XS, iPhone XS Max and iPhone XR.

The phones will go on sale next week on Friday, September 21, but you can preorder this Friday, September 14.

Research firm CB Insights said Apple is at a "crossroads" a decade after introducing the iPhone. The only potential hiccup to a record-breaking quarter is the fact that the iPhone XS won't launch until October. The biggest feature of Apple's new Watch Series 4 is the support for electrocardiograph.

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Apple's price rise comes just one month after Samsung launched its most expensive smartphone, the Galaxy Note 9, at a top price of $1799.

Healthier, better Apple's new smart watch not only comes with design refresh but also lots of fitness-focused features.

Apple said the new fall detection feature "Requires a tremendous amount of data and analysis". With the app, users touch the Digital Crown and after 30 seconds, receive a heart rhythm classification. Meanwhile, the Apple Watch Series 3 will remain available for sale at $379.

According to AllThings.how, the sitemap revealed that the upcoming watch will come in 40mm and 44mm size options, but also hinted that Apple will be doing away with numbers in its naming strategy for the new smartwatch, much like it appears to be doing with its phone lineup.

These features will be available to USA customers later this year, but Apple did not say when it would make it to the rest of the world.

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