Apple launches the iPhone XS and iPhone XS Max

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You will be able to pre-order the handset from 19 October, with shipping a week later.

Apple invited journalists, Wall Street analysts, and VIPs to the Steve Jobs Theater on its campus in Cupertino, California, on Wednesday to drum up hype for its biggest product launch of the year.

Apple plans to supersize its iPhone lineup, announcing two new models with its largest screens ever: a lower-priced device with a 6.1-inch LCD display and a pricier one with a 6.5-inch display using more advanced, OLED technology, according to people familiar with the plans.

The company placed a big bet on the iPhone X, a $999 device that arrived one year ago. It also has a single-lens camera and is made with aluminum.

The iPhone Xr model will be available in white, black, blue, yellow, coral and red colors. This model doesn't have the pressure-sensitive 3D Touch feature as its more expensive siblings, and its display screen contains a lower quality "Liquid Retina" LED display than the "Super Retina" displays. As the iPhone X design previewed, full-screen designs (and notches) are here to stay.

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Probably the most impressive change, you can adjust the depth of field of photos after they've been taken. Let us know in the comments. It also means developers might have a harder time taking advantage of those features if Apple decides to remove any more. Become a BI Insider today!

The 64GB version isn't cheap, either: At $1,099 it's a hundred bucks more than the iPhone X at launch. Both models will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and a new gold finish starting at $1379 (CAD) and $1,519 (CAD) respectively.

The device is powered by A12 Bionic SoC which has a hexa-core CPU, quad-core GPU, and a neural engine, and will deliver 15% faster application processing than last year's A11 chip.

Apple bills the iPhone XR as "the iPhone X experience in an LCD display".

The camera system also boasts optical image stabilisation, a flood illuminator, an ambient light sensor and comes offering the wildly popular Portrait Mode.

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The new watch has an ECG sensor to detect the wearer's heart rhythm as well as heart rate.

That brings me to pricing, a real issue when it comes to the iPhone XR.

And like the XS and XS MAX, the XR features Smart HDR, which preserves better highlight and shadow details across photos.

One of the first things any buyer looks at when they consider a new phone is the screen size. Combine with all of the other health features and the Apple Watch is becoming a seriously impressive device for helping you stay healthy.

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