Apple Introduces $749 6.1-inch iPhone Xr

Apple is unveiling a lower-priced version of the iPhone X.                  Claire Reilly  CNET

Apple is unveiling a lower-priced version of the iPhone X. Claire Reilly CNET

Apple unveiled three new iPhone models at its "Gather Round" media event on Wednesday. With smartphone penetration rates above 100 per cent in many key markets, including Australia, analysts have long questioned how the company will continue to keeping growing at high rates. When Apple's online store came back online following today's keynote, a number of devices were conspicuously missing, including the iPhone SE, the iPhone 6s and the iPhone X.

The US Food and Drug Administration said it worked with Apple to develop apps for the Apple Watch.

Instead of an OLED display, the phone uses a 6.1-inch Liquid Retina LCD display that Apple calls the "most advanced LCD in a smartphone".

"With the new iPhone X line-up and its pricing repositioning, Apple demonstrates once again it excels at extending the lifecycle of its product portfolio through incremental innovation, impressive technical specifications boosting the performance of its devices and smart marketing", said Forrester analyst Thomas Husson.

Still, for those who started out with the iPhone 3G a decade ago, we can't help but feel nostalgic for the familiar circle.

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Like the XS and XS MAX, the XR has a new Depth Control slider feature that lets you adjust the depth-of-field in Portrait Mode photos after they're captured, going from maximum bokeh at f/1.8 to maximum depth-of-field at f/16.

Apple does not split out Apple Watch sales in its quarterly results.

The device is powered by A12 Bionic SoC which has a hexa-core CPU, quad-core GPU, and a neural engine, and will deliver 15% faster application processing than last year's A11 chip.

'Apple's new phone's name is iphone XS which like every other iphone would be EXCESSively overpriced, ' @Bhavessshh tweeted. This would be the largest iPhone screen to date if true. The new iPhone XR starts at US$749, a significant discount from the US$999 starting price for the existing iPhone X, as Apple bids to win back mid-market consumers.

The iPhone X only launched last November.

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Apple introduced three updated versions of its iPhone X handset and a watch that detects an irregular heartbeat on Wednesday.

So, when can you get your shakingly impatient hands on Apple's latest trio of phones? That gives the phone more visual real estate than similar-sized models.

Schiller called this "a new era of photography", and "computational photography". There will also be 128GB and 256GB models.

I'd make the old joke about selling my kidney for one of these, but if iPhone prices keep rising like this, one kidney soon won't be enough.

Apple revealed its new iOS 12 will be available to download on September 17 as long as you got a device newer than an iPhone 5.

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