Carlsberg Launches 'Snap Pack' To Reduce Plastic Waste

Carlsberg constructed a replica Little Mermaid in Copenhagen from its new Snap Pack multi-pack cans

Carlsberg constructed a replica Little Mermaid in Copenhagen from its new Snap Pack multi-pack cans

The Snap Pack, initially launching in the United Kingdom on 6 x 330ml Carlsberg Expørt cans, will be available from 10th September, as the brewer celebrates the relisting of the iconic Carlsberg Expørt brand following a wider premiumisation drive.

The plastic pack rings, known in the industry as hi-cones or yokes, are used to hold together multi-packs of canned drinks.

The brewery has unveiled a replica of Copenhagen's famous Little Mermaid statue - an artwork originally donated by Carlsberg's founders, the Jacobsen family - made from the new Snap Packs.

They will be available across Tesco's in the United Kingdom from September.

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The Danish brewer are proposing to, instead, use recyclable glue that will hold the cans together but are created to audibly snap when pulled apart.

As for the US, a Carlsberg representative declined to provide any specifics about when Snap Packs may arrive on American shores, stating only that the brand was prioritizing its biggest markets; however, he did agree that a USA launch is plausible. In fact Carlsberg claims it will reduce global plastic waste by 1,200 tonnes each year, the equivalent of 60 million plastic bags.

"It's glued together so you can't actually see the packaging".

The World Wildlife Fund (WWF), is a big fan of this new development and has hailed it as a "big step" in efforts to tackle the deteriorating situation regarding plastic pollution. "It's nearly not there, and that is what is extremely exciting from a sustainability perspective", head of sustainability at Carlsberg, Simon Boas Hoffmeyer, told the Press Association.

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Carlsberg chief executive Cees 't Hart said he hoped competitors will use the same technology.

Bo Øksnebjerg, Secretary General in WWF Denmark, said: "Our wildlife is drowning in plastic - and the problem is unfortunately growing considerably". We need less plastic to end up in nature.

Carlsberg CEO Cees 't Hart launches the Danish brewer's Snap Pack alternative to plastic rings and wrapping.

Other improvements include a switch to Cradle-to-Cradle CertifiedTM silver inks on its bottle labels to improve recyclability, a new coating on refillable glass bottles to extend their lifespan and therefore reduce their environmental footprint, and new caps which remove oxygen to make the beer taste fresher for longer.

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