Ontario Premier Doug Ford rolled out the provincial government's buck-a-beer plan at a brewery early today in Picton, Ont.
Ford, who was joined by Minister of Finance, Vic Fedeli, and Minister of Government and Consumer Services, Todd Smith, announced that, effective August 27, Ontario's Government for the People will lower the minimum price floor to $1.00 for any beer with an alcohol volume below 5.6 per cent.
Brewers are not required to charge less, but Ford says that there will be various incentives for those that do charge less. Barley Days Brewery, where Ford made his announcement, has said they will be releasing a specialty beer for $1.
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Government documents show the previous scheme brought in roughly $589 million in 2016-17. "I think beer is overprice in Canada, especially in Toronto".
The LCBO is offering incentives to breweries that participate in buck-and-beer come Labour Day.
The program will see the government-set minimum price of beer drop from $1.25 to $1.00 before tax and deposit.
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"These product placements or advertisements. have monetary value", she said. Once upon a time you could buy a beer for $1 a bottle.
"After spending weeks ripping up contracts and curriculums, dismantling climate plans and pilot projects, this is the first time the premier has actually given us something".
In the meantime, there are already plenty of beers that sell for cheap in Ontario. "We believe in our brands, take pride in our quality and firmly feel that are current prices are very fair", the brewery wrote.
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The Premier did not comment on Tuesday on his larger campaign plan to allow for the wider sale of alcohol in Ontario, including expanding beer and wine sales to corner stores and big box stores.