"Only those of you who really earn them will get to show them off in-game", adds the dev.
For the first time since its debut in March 2017, PlayerUnknown's Battlegrounds is selling at a discount on Steam. For a discount compared to the normal price, you can send this game to a friend as a not-so-subtle hint that you'd like some more people to play PUBG with.
Totally not similar to a "pass" in another game, or is it?
The offer comes ahead of the launch of a new PUBG map, Sanhok, which will be out on June 22.
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The price of "PlayerUnknown's Battlegrounds" on Steam is now down to $20, from the original price of $30.
The reason behind the PUBG sale is claimed to be the celebration of reaching the milestone of 50 million global sales, and coincidentally a total of 400 million players worldwide (thanks to the addition of the Google Android mobile hordes).
Developer PUBG Corp.is also introducing the QBZ95, a new weapon slated to arrive alongside Sanhok in Patch 15.
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The Sanhok Event Pass can be levelled up by completing certain missions, and it's going to include daily, weekly and map-specific missions for a steady progression.
The deal has already started and lasts until July 5th, so if you want to see why 400 million other players have already bought the game, you can join in on the cheap for the next two weeks or so.
The post adds: "If you haven't paid for the pass, you can temporarily unlock numerous items (and earn one special item permanently)".
In a blog post, the developer explained that the intent behind the current crate and key system was to allow players to unlock content "in meaningful ways", and bizarrely pointed out that the system "can feel extremely satisfying whenever you unlock rare items".
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