IHOb: International House of Burgers

IHOb  Twitter													
											
				The mystery of IHOb is solved.									Posted Jun. 11 2018 9:59 AM

IHOb Twitter The mystery of IHOb is solved. Posted Jun. 11 2018 9:59 AM

The pancake restaurant has been coy about whether the name change is truly permanent.

As far as training the staff, he said the release of the new burgers was much the same as any other new menu item, and praised his staff for taking it in stride. The company switched its verified Twitter handle from @IHOP to @IHOb.

But still, it feels wrong to go into an IHOP and order a burger.

According to Forbes.com, sales for the restaurant chain were flat from 2015-2017, so this is likely a way for the company to try and revitalize its sales.

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IHOb, announced the temporary change last week, but didn't reveal what it meant until Monday morning.

Although there were multiple guesses to what the "B" stood for - and although there's already an IHOB, it just happens to be in India - the most common guess was that the "b" stood for "breakfast".

(RNN) - IHOP has been teasing its so-called name change for a week, flipping the "P" to a lowercase "b".

IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic. It's also a great place for lunch and dinner.

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The chain's name, International House of Pancakes, is rooted in their calorie-laden breakfast standards ― pancakes, waffles and french toast ― but IHOP said last week that it was changing its last initial to "B" in a rebranding exercise.

IHOb has been mocked mercilessly for the name change, and the Phillies couldn't help but get in on the fun.

Wendy's, the fast-food chain known for square-shaped burgers, responded to a fan asking if it was going to let IHOb sell burgers on its block. That's like going into a Pizza Hut and ordering a burger.

And though a juicy cheeseburger may still be top of mind when you think of Wendy's, the company's social media chops have caught the attention of many a Twitter user.

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Even so, the chain's competitors - and consumers - didn't take long to register their own, often humorous, takes on the supposed new name.

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