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The news website says that they changed their name because they now "burger" just as well as they "pancake".
The "b" officially stands for burgers, IHOb officials announced Monday. According to a company statement, the name and logo change is only for the time being, indicating that the change may be nothing more than a temporary marketing ploy.
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Click through the gallery to see the most stylish looks donned by the royals at 2018's Trooping the Colour . It was Queen Elizabeth's official birthday, so the whole family celebrated together with the city.
"We're serious about the quality of food and our menu, and this name change really reflects that", the executive director of communications said. It revealed a number of new burgers on its menu, calling them "ultimate steakburgers", including a "big brunch" burger that comes topped with an egg.
It's not yet clear when or if IHOP will change the signs at its restaurants, such as this one in Hialeah, Fla.
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The plan would save the former United Kingdom telecommunications monopoly an estimated £1.5 billion ($2 billion) over three years. But the victories were eclipsed by problems, led by a fraud had left a 530-million pound black hole in its Italian business.
Rebelez said that bringing burgers to an iconic restaurant like IHOP was a "fantastic combination". Options included biscuits, bacon, butternut squash or barnacles. "Burgers are the most consumed entrée item for men, women and children in America", he continued, adding "it made sense to start with burgers". The pancake-less publicity stunt is meant to attract consumers who only think of IHOP (aka the International House of Pancakes) as a breakfast place, Chief Marketing Officer Brad Haley told the paper.