It would also help Facebook chip away at YouTube's dominance in video.
The Facebook-owned photo- and video-sharing app is readying a new feature that will let users post long-form video, The Wall Street Journal reported Tuesday.
A couple years back, Instagram enabled its users to upload videos with a 15-second runtime, before quadrupling that figure in 2016 by allowing up to 60 seconds of audiovisual content.
IHOP really is changing name to IHOb
Others believe the company may be putting on an elaborate hoax in order to galvanize some publicity for the breakfast chain. The replies quickly filled with those guessing " Breakfast ", and IHOP responded to each one with more cryptic messages.
Instagram is reportedly considering a longer view of its short videos. Now the time limit is 60 seconds in Instagram feeds and 15 seconds in Stories. The feature, if it launches, will do so within the Instagram app, another person said.
The idea of exploring long-form content is an extension of CEO Mark Zuckerberg's emphasis on video-sharing.
Last month, a Pew Research Center Study found that teenagers were leaving Facebook for other social media platforms such as Instagram.
Caught Kissing! Is Kendall Jenner Already Done with Ben Simmons?
Eyewitnesses tell TMZ that the pair was hanging out for QUOTE "about two hours - kissing, cuddling and drinking...the whole time". News at the time that 'Kendall's been out with Ben Simmons a few times and she really likes him.
It's unclear if the feature will be allowed only in the stories section, or if the vertical video will be brought to the feed.
As the report states, these plans are still tentative and could be canceled at any time.
NJ police officers won't face criminal charges for beach altercation, prosecutor says
Police said Weinman "forcibly struck" the officer when he attempted to handcuff her, causing his body camera to shut off. She has been charged with resisting arrest, aggravated assault, and assaulting a police officer. "Kind of upset.