Report says Instagram planning support for hour-long videos

Instagram Looking to Add Long-Form Video (Report)

Instagram reportedly tinkering with longer-form video posts

It would also help Facebook chip away at YouTube's dominance in video.

The Facebook-owned photo- and video-sharing app is readying a new feature that will let users post long-form video, The Wall Street Journal reported Tuesday.

A couple years back, Instagram enabled its users to upload videos with a 15-second runtime, before quadrupling that figure in 2016 by allowing up to 60 seconds of audiovisual content.

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Instagram is reportedly considering a longer view of its short videos. Now the time limit is 60 seconds in Instagram feeds and 15 seconds in Stories. The feature, if it launches, will do so within the Instagram app, another person said.

The idea of exploring long-form content is an extension of CEO Mark Zuckerberg's emphasis on video-sharing.

Last month, a Pew Research Center Study found that teenagers were leaving Facebook for other social media platforms such as Instagram.

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It's unclear if the feature will be allowed only in the stories section, or if the vertical video will be brought to the feed.

As the report states, these plans are still tentative and could be canceled at any time.

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